Turn on the television this time of year, and Black Friday commercials rule the airwaves. Their jingles get stuck in your head, subliminal messages convince you to be a “savings ninja,” and after eating all that turkey you have dreams of the crazy Target lady in her red heels and pearls lunging with your pumpkin and pecan pies.
Creative or corny, they get people hooked. This kind of creativity is desperately needed in the educational funding field. Where might this marketing madness fit? How can we sell education as a hot deal?
District, state and federal funding does not exist for education. We must start small, but bake sales won’t cut it. What are the alternatives?
The district superintendent in Golden, Colorado, opted to advertise a college investment company on the bottom of their report cards for $90,000 for three years. Doesn’t seem like much? According to them, the $30,000 each year would allow the purchase of at least 60 laptops for students who would otherwise have nothing. Smart or sell-out?
Have you seen anything like this in your school district? This past school year, a Walmart higher up toured our school to see if it was a “good investment.” I am almost positive I have seen the sides of school buses wrapped in advertisements, too. Isn’t their money in having particular soda machines in the cafeterias?
Is advertising in schools for students a bad thing? Who is accountable for discretion?
Free hug for the first comment. Until then, seeing actors scream like girls in the Justin Bieber Macy’s commercial doesn’t seem to get old. Maybe I’ll get an idea for my school.
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